Sentiment analysis is the automatic use and elaboration of natural language, to identify and extract subjective information form different on-line sources.
It is widely employed to analyse social media reputation of a variety of applications: from marketing to customer service.
Sentiment analysis can be used in a number of fields, in this video you’ll see some examples about:
– movie reviews
– Google products
– stock market related moods
– people’s attitude towards brands.
We refer to sentiment analysis aslo through:
– opinion extraction
– opinion mining
– sentiment mining
– subjectivity analysis.